Tracking & Data Foundation Audit

Audit and fix your cross-channel tracking, events, and data structure so measurement is trustworthy.

In short: I help you fix the foundations—tracking, events, and data definitions—so every other analysis (reports, experiments, MMM) is built on something you can trust.

Is This You?

You suspect your data isn’t fully trustworthy, but you still have to make decisions every week.

Common situations:

  • Different tools (GA4, ad platforms, e‑commerce, CRM) show conflicting numbers
  • You’re not sure which conversions are actually firing, or whether events are duplicated
  • UTMs and naming conventions are inconsistent across channels
  • You want to move toward MMM or more rigorous experimentation, but the data doesn’t feel “ready”

You’re a good fit if you:

  • Spend across multiple channels (Google, Meta, TikTok, LinkedIn, email, etc.)
  • Have at least some historical data, but lack confidence in its quality
  • Want a clear, prioritized plan to get to “measurement‑ready”

What You’ll Get

A clear picture of what you can trust today, what’s broken, and how to fix it.

Deliverables typically include:

  • Cross‑tool consistency check (GA4, ad platforms, e‑commerce / CRM)
  • Review of key events, conversions, and funnels
  • UTM and naming convention guidelines
  • A prioritized list of fixes with effort/impact estimates
  • Recommendations for how to structure data for future MMM / experimentation

How We’ll Do It

  1. Context & Goals

Understand your business model, main conversion types, and key questions you need to answer.

  1. Tracking & Event Review

Review GA4, pixels, conversion actions, and key events across major platforms.

  1. Data Consistency Checks

Compare numbers across tools (impressions, clicks, sessions, conversions) to identify gaps and mismatches.

  1. Standards & Conventions

Propose a simple, practical standard for events, conversions, UTMs, and naming.

  1. Fix Plan & Roadmap

Summarize what to fix now vs later, and how to get your data into a state that supports MMM and experimentation.

Ways We Can Work Together

1. One‑Time Audit (1–2 weeks)

Best if you want a clear diagnosis and roadmap you can implement with your internal or agency team.

You get:

  • Full tracking and data audit across key tools
  • List of issues, with screenshots/examples where useful
  • Recommended event / conversion / UTM standards
  • Written report + walkthrough call

2. Audit + Guided Implementation (2–4 weeks)

Best if you want help implementing the most important fixes.

Includes everything in One‑Time Audit, plus:

  • Hands‑on support implementing or validating key changes
  • Spot checks after changes go live
  • Simple monitoring views to confirm things are working as intended

How I Work

  • Practical over perfect – focus on what actually matters for decisions, not chasing 100% theoretical accuracy
  • Tool‑agnostic – GA4, ad platforms, e‑commerce tools like Triple Whale, CRM, or warehouse–we start from your stack
  • Future‑proof – always keep future MMM and incrementality testing in mind when designing the foundations

Typical Engagement

  • Week 1: Context, access, and initial diagnostics
  • Week 2: Deep‑dive audit and recommendations
  • Weeks 3–4 (optional): Implementation support and validation

Pricing

Most tracking and data foundation audits start around $2K–$4K, depending on the number of channels and tools involved.

Contact me to discuss whether this audit is a good fit for your current stage.

Ready to Get Started?

Let's discuss how this service can help improve your marketing performance.

Schedule a Consultation