Meta Advertising Strategy
Strategic Facebook & Instagram advertising campaigns backed by rigorous testing and analysis
Is This You?
You’re investing heavily in Meta ads but performance feels unstable and hard to explain.
Common situations I see:
- CPMs and CPAs are rising and you’re not sure why
- Results swing when the algorithm “changes” or when you scale budgets
- iOS 14+ and privacy changes have made attribution noisy
- Creative fatigue is constant and testing feels ad‑hoc
You’re a great fit for this service if you:
- Spend $10K+/month on Meta (Facebook & Instagram)
- Rely on Meta as a key acquisition channel but don’t fully trust the numbers
- Want a repeatable creative testing and optimization framework, not reactive tweaks
What You’ll Get
A clearer view of what’s working, a structured testing engine for creative, and a stable foundation for scaling.
Typical outcomes include:
- 20–50% improvement in CPA through better structure, targeting, and creative testing
- More stable performance when scaling budgets
- A systematic creative testing process that reduces fatigue and guesswork
- Improved understanding of Meta’s true incremental impact
How We’ll Do It
- Measurement & CAPI/Pixels
Make sure Conversion API + pixel are set up correctly and key events are tracked reliably.
- Account & Funnel Diagnosis
Review campaigns, ad sets, audiences, and funnel structure to find major bottlenecks and waste.
- Creative Testing Framework
Design a hypothesis‑driven testing system for hooks, angles, formats, and audiences.
- Campaign Optimization & Scaling
Restructure campaigns/ad sets, refine audiences, and adjust bidding/budgets based on what works.
- Ongoing Monitoring & Insights
Establish a cadence for creative refresh, reporting, and incremental learning.
Ways We Can Work Together
Choose the level of support that matches where your Meta account is today.
1. Meta Audit & Strategy (2–3 weeks)
Best if you want a clear diagnosis and roadmap before committing to ongoing work.
You get:
- Full account and measurement audit (pixel, CAPI, events, attribution)
- Creative and funnel analysis with concrete recommendations
- List of quick wins and high‑impact tests to run
- Written report + 60–90 minute walkthrough call
2. Creative & Experiment Sprint (4–6 weeks)
Best if you want audit + implementation + a working testing framework.
Includes everything in Meta Audit & Strategy, plus:
- Implementation of key structural and tracking fixes
- Design and launch of 2–3 creative or audience experiments
- Weekly performance summaries and decisions (ship / iterate / kill)
3. Ongoing Optimization (Monthly)
Best if you want a fractional performance & creative scientist for Meta.
- Continuous monitoring and optimization of campaigns and ad sets
- Ongoing creative and audience testing
- Monthly (or bi‑weekly) performance reviews
- Rolling roadmap of tests and creative refreshes
How I Work
We combine platform best practices with statistical rigor and creative discipline.
- Proper Measurement – solid CAPI + pixel setup so you’re not flying blind
- Systematic Testing – each change tied to a hypothesis and evaluated with data
- Creative Focus – recognize that creative is often the biggest lever on Meta
- Incrementality Over Attribution – use lift / holdout tests where possible to measure true lift
- Continuous Learning – build feedback loops so each month’s learnings inform the next
Typical Engagement
- Week 1–2: Audit & Measurement – pixel/CAPI review, account audit, quick wins & test ideas
- Week 3–4: Testing & Restructuring – launch key creative/audience tests, refine structure
- Ongoing: Optimization & Creative Engine – regular testing, reporting, and scaling decisions
Pricing
Pricing is customized based on account complexity and spend.
Most Meta engagements start with a one‑time audit (typically $2,500–$5,000), with optional ongoing optimization retainers.
Contact me to discuss whether this is a good fit for your Meta account.
Ready to Get Started?
Let's discuss how this service can help improve your marketing performance.