Question 1

How do we get started working together?

Accepted Answer

The process typically starts with a discovery call where we discuss your current challenges, goals, and data infrastructure. From there, I'll propose an engagement model (audit, sprint, or ongoing partnership) that fits your needs. Once we agree on scope, I'll send over a proposal and we can kick off within a few days.

Question 2

How long does a typical project take?

Accepted Answer

It depends on the scope. A focused audit (tracking, account structure, or measurement) typically takes 2-3 weeks. An optimization sprint runs 4-6 weeks. Ongoing partnerships are month-to-month after an initial engagement period. For MMM or attribution projects, expect 6-8 weeks for the initial model build.

Question 3

What deliverables can I expect?

Accepted Answer

Deliverables vary by engagement type but typically include: detailed audit reports with prioritized recommendations, implementation documentation, analysis decks with insights and next steps, dashboards or reporting templates, and for ongoing work, regular performance reviews and optimization roadmaps.

Question 4

What data or access do you need from us?

Accepted Answer

For most engagements, I'll need read access to your ad platforms (Google Ads, Meta, etc.), Google Analytics, and any conversion tracking systems. For MMM projects, historical spend data, revenue data, and any external factors (seasonality, promotions) are needed. All access is handled securely and can be revoked at any time.

Question 5

What are your pricing models?

Accepted Answer

I offer three main pricing models: (1) Project-based pricing for defined deliverables like audits or model builds, (2) Monthly retainers for ongoing optimization and partnership work, and (3) Hybrid models that combine an initial project with ongoing support. Pricing is based on scope and complexity, not a percentage of ad spend.

Question 6

What's the minimum budget to work with you?

Accepted Answer

For project work, engagements typically start at $2,500 for focused audits. For ongoing optimization partnerships, I generally work with advertisers spending $10K+/month on paid media. However, I'm happy to discuss your specific situation—sometimes a smaller initial engagement makes sense to establish fit.

Question 7

Do you offer a free initial consultation?

Accepted Answer

Yes. I offer a complimentary 30-minute discovery call to understand your challenges and determine if there's a good fit. This isn't a sales call—it's a genuine conversation about your marketing measurement and optimization needs. You can schedule one through the contact form.

Question 8

Which advertising platforms do you work with?

Accepted Answer

I specialize in Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta (Facebook, Instagram). I also work with TikTok Ads, LinkedIn Ads, and can help with cross-platform measurement strategies. For platforms I don't directly manage, I can still help with measurement and attribution.

Question 9

What tools and technologies do you use?

Accepted Answer

My stack includes: Python for statistical modeling and MMM, SQL and BigQuery for data analysis, GA4 and Google Tag Manager for tracking, Looker Studio and custom dashboards for reporting, and various ad platform APIs for automation. For experimentation, I use both platform-native tools and custom statistical analysis.

Question 10

How do you ensure data security?

Accepted Answer

Data security is a priority. I work under NDA when required, use secure credential management, and follow principle of least privilege for access. I don't store raw customer data locally—analysis happens in your cloud environment or via secure platform access. All work can be done within your existing security framework.

Question 11

Can you integrate with our existing BI tools?

Accepted Answer

Yes. I can work with your existing data warehouse (BigQuery, Snowflake, Redshift), BI tools (Looker, Tableau, Power BI), and marketing data platforms. The goal is to enhance your existing infrastructure, not replace it. If you're starting from scratch, I can help design the right stack for your needs.

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