TikTok Ads Optimization

Performance-focused TikTok advertising with creative testing and rigorous measurement

In short: I help brands use TikTok as a scalable performance channel by combining creative experimentation, data-driven targeting, and solid measurement.

Is This You?

You see potential in TikTok, but performance is volatile and hard to scale.

Common situations:

  • TikTok drives cheap traffic but few meaningful conversions
  • A few creatives worked for a while then completely died
  • You’re not sure which hooks/styles actually resonate with your audience
  • Attribution from TikTok to your real business metrics is unclear

You’re a good fit for this service if you:

  • Spend $5K+/month on TikTok or plan to ramp up quickly
  • Sell products or services that fit TikTok’s fast, creative format
  • Want a testing engine rather than random viral attempts

What You’ll Get

A clear testing plan for TikTok creative, audiences, and offers – and a path to predictable performance.

Outcomes typically include:

  • Identification of winning hooks and formats for your brand
  • A repeatable process for producing and testing new creatives
  • Improved conversion rates and more stable CPA/ROAS
  • Better connection between TikTok data and your downstream metrics

How We’ll Do It

  1. Measurement & Tracking

Make sure TikTok tracking (pixel/API) and your analytics tools are capturing the right events.

  1. Account & Creative Audit

Review campaigns, ad groups, targeting, and existing creatives to find patterns and gaps.

  1. Testing Framework

Design a structured testing plan for hooks, messages, and visual styles.

  1. Optimization & Scaling

Allocate budget to winners, refine targeting, and adjust bids/budgets based on data.

  1. Ongoing Learning Loop

Set up a cadence for creative refresh and performance reviews.

Ways We Can Work Together

1. TikTok Audit & Strategy (2–3 weeks)

Best if you’re already running TikTok ads and want a professional second opinion and roadmap.

You get:

  • Full account and creative audit
  • Measurement and tracking review
  • Testing roadmap for the next 4–8 weeks
  • Written summary + walkthrough call

2. Creative Testing Sprint (4–6 weeks)

Best if you want to build and validate a creative testing engine.

  • Includes the audit deliverables
  • Prioritized list of creative hypotheses to test
  • Implementation support for running tests in TikTok Ads Manager
  • Weekly recap of results and decisions

3. Ongoing Optimization (Monthly)

  • Continuous creative and targeting tests
  • Performance monitoring and reporting
  • Strategic guidance on when/how to scale

How I Work

  • Creative-led, data-informed – use data to guide creative and audience choices
  • Hypothesis-driven testing – each creative or targeting change has a clear goal
  • Incrementality-aware – whenever possible, tie TikTok results back to real business outcomes

Pricing

Pricing depends on account size and production needs.

Most clients start with an audit or testing sprint, then move into a lightweight monthly retainer if it makes sense.

Contact me to discuss whether TikTok is a good fit for your growth plans.

Ready to Get Started?

Let's discuss how this service can help improve your marketing performance.

Schedule a Consultation