In short: I help advertisers spending $5K–$100K+/month on Google Ads cut wasted spend, fix tracking, and build a simple testing framework that improves CPA and ROAS.

Is This You?

You’re investing in Google Ads but aren’t confident you’re getting reliable, profitable results.

Google Ads is one of the most powerful advertising platforms, but it's also one of the easiest places to waste money.

Common symptoms I see:

  • You’re not confident your conversion tracking is correct
  • CPA is too high or ROAS is unstable
  • Performance swings when you change bids/budgets
  • You’re not sure which campaigns or keywords truly drive incremental results

You’re a great fit for this service if you:

  • Spend $5K–$100K+/month on Google Ads
  • Have tried basic optimizations (bids, keywords, audiences) but still see high CPA / low ROAS
  • Are unsure whether your GA4 / Google Ads conversion tracking is trustworthy
  • Want a systematic testing and reporting framework, not one‑off tweaks

I help businesses turn Google Ads into a measurable, testable growth engine through rigorous data analysis, statistical testing, and continuous optimization.

What You’ll Get

Clarity on performance, a cleaner account structure, and a practical plan to improve CPA and ROAS.

While exact results depend on your account and market, typical outcomes include:

  • 20–40% reduction in CPA by eliminating wasted spend and improving structure
  • More stable, predictable ROAS through better bidding and measurement
  • A clear view of which campaigns, keywords, and audiences actually drive profit
  • A lightweight but robust testing and reporting cadence your team can follow

How We’ll Do It

Account Audit & Analysis

  • Comprehensive review of account structure, campaigns, ad groups, and keywords
  • Identification of wasted spend and quick wins
  • Benchmark analysis against industry standards
  • Measurement framework assessment

Conversion Tracking & Attribution

  • Proper conversion tracking setup (GA4, Google Ads, GTM)
  • Enhanced Conversions implementation
  • Multi-touch attribution analysis
  • Incrementality measurement through geo experiments

Campaign Optimization

  • Keyword research and negative keyword discovery
  • Bid strategy optimization and testing
  • Ad copy testing and creative analysis
  • Landing page optimization recommendations
  • Audience targeting and segmentation

Testing & Experimentation

  • Structured A/B testing of ads, landing pages, and strategies
  • Statistical significance testing
  • Holdout tests to measure true incrementality
  • Budget allocation experiments

Reporting & Insights

  • Custom dashboards and automated reporting
  • Performance analysis and actionable insights
  • Forecasting and scenario planning
  • Regular optimization recommendations

Ways We Can Work Together

Choose the level of support that matches where your account is today.

To make it easy to get started, I offer three typical engagement models.

All can be customized to your needs and account size.

1. Starter Audit (2–3 weeks)

Best if you want a clear diagnosis and action plan before committing to ongoing work.

You get:

  • Full account and measurement audit (structure, settings, tracking)
  • List of quick wins and high‑impact fixes, prioritized by effort/impact
  • Recommended campaign/account structure
  • Written report + 60–90 minute call to walk through findings and next steps

This is often a one‑time engagement, and you can choose to implement the plan yourself or continue working together.

2. Optimization Sprint (4–6 weeks)

Best if you want audit + implementation + initial testing.

Includes everything in Starter Audit, plus:

  • Implementation of the highest‑impact structural and tracking fixes
  • Design and launch of 1–2 key experiments

(e.g., bid strategy test, audience/keyword test, or landing page A/B)

  • Weekly performance summary with clear decisions and next actions

The goal is to quickly stabilize performance and prove the impact of a more rigorous, test‑driven approach.

3. Ongoing Optimization (Monthly)

Best if you want a fractional marketing scientist on your team.

  • Continuous monitoring and optimization of campaigns
  • Ongoing experiment design and analysis
  • Monthly (or bi‑weekly) performance review calls
  • Rolling roadmap of tests and improvements

This works well for teams that want to keep improving but don’t have in‑house marketing science capacity.

How I Work

We start by fixing measurement, then design experiments, and scale what works.

  • High CPA / Low ROAS: Identify and eliminate wasted spend, improve targeting and bidding
  • Poor Conversion Tracking: Implement proper measurement to understand true performance
  • Attribution Confusion: Determine which channels and campaigns truly drive results
  • Stagnant Performance: Establish systematic testing to drive continuous improvement
  • Budget Allocation: Use Marketing Mix Modeling to optimize spend across campaigns

Principles

My approach is grounded in statistical rigor and scientific method:

  1. Measurement First: Ensure proper tracking and attribution before making decisions
  2. Hypothesis-Driven: Every change is based on data and tested systematically
  3. Incrementality Focus: Move beyond last-click attribution to understand true lift
  4. Continuous Improvement: Establish ongoing testing and optimization processes

Typical Engagement

  • Week 1-2: Account audit, measurement review, quick wins implementation
  • Week 3-4: Strategy development and experiment design
  • Ongoing: Monthly optimization, testing, and performance reviews

Pricing

Pricing is customized based on account complexity and ad spend. Most engagements start with a one-time audit ($2,500-$5,000) followed by ongoing monthly optimization.

Contact me to discuss your specific needs.

Ready to Get Started?

Let's discuss how this service can help improve your marketing performance.

Schedule a Consultation