Analytics Stack & Dashboard Design

Design the metrics, views, and dashboards your team needs on top of GA4, ad platforms and BI tools.

In short: I help you design an analytics stack and dashboards that reflect a sound measurement framework—so leadership, marketing, and finance all look at the same numbers.

Is This You?

You have a lot of data and tools, but your dashboards don’t really support decisions.

Common symptoms:

  • Multiple dashboards with conflicting numbers or definitions
  • Reports focused on vanity metrics rather than incremental value
  • Leadership can’t easily see how spend translates into pipeline or revenue
  • Analysts spend too much time exporting CSVs and rebuilding the same views

You’re a good fit if you:

  • Already have GA4 and one or more ad platforms in place
  • May use or plan to use BI tools (Looker Studio, internal dashboards, or tools like Triple Whale)
  • Want a clear, opinionated set of views aligned with your measurement strategy

What You’ll Get

A practical analytics blueprint plus 1–2 key dashboards implemented.

Deliverables typically include:

  • Definition of core metrics and dimensions (channels, funnel stages, cohorts, experiments)
  • Clear ownership of which tool answers which type of question
  • Wireframes for key dashboards (C‑level, acquisition, experimentation)
  • Implementation of one or more dashboards in Looker Studio or your chosen tool
  • Documentation on how to interpret and use the views

How We’ll Do It

  1. Stakeholder & Question Mapping

Understand who needs to make which decisions, and what questions dashboards should answer.

  1. Metric & Dimension Design

Define KPIs, diagnostic metrics, and breakdowns (channel, campaign, cohort, geography, etc.).

  1. Tool & Data Flow Design

Decide how GA4, ad platforms, e‑commerce / CRM, and BI tools should work together.

  1. Dashboard Wireframes

Design the layout and content for a small number of high‑value dashboards.

  1. Implementation & Handover

Build dashboards in Looker Studio or your existing tooling, document them, and hand off to your team.

Ways We Can Work Together

1. Analytics Blueprint Only

Best if you have in‑house analytics resources but need an external measurement perspective.

You get:

  • Metric & dimension definitions
  • Dashboard wireframes for 2–3 key views
  • Recommended data flows and tool responsibilities

2. Blueprint + Dashboard Build

Best if you want help getting from design to a working set of dashboards.

Includes everything in Analytics Blueprint Only, plus:

  • Implementation of 1–2 dashboards in Looker Studio or your chosen BI layer
  • Review and refinement based on stakeholder feedback
  • Handover session and documentation

How I Work

  • Question‑first – dashboards exist to support decisions, not to display every metric available
  • Tool‑agnostic – GA4, Looker Studio, internal BI, or tools like Triple Whale; the framework stays the same
  • Consistent – align definitions across teams so reporting, experiments, and MMM use the same language

Typical Engagement

  • Week 1–2: Stakeholder interviews and requirements gathering
  • Week 3–4: Metric design, data flow mapping, and wireframes
  • Weeks 5–6: Dashboard build and refinement (if included)

Pricing

Analytics stack and dashboard design projects typically start around $3K–$7K, depending on scope and tooling.

Contact me to discuss what kind of analytics stack would best support your team.

Ready to Get Started?

Let's discuss how this service can help improve your marketing performance.

Schedule a Consultation