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Marketing Science Blog

Deep dives into marketing analytics, statistical methods, and advertising optimization. Practical insights from real-world experience.

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Marketing Science

Introduction to Marketing Mix Modeling: A Practical Guide

Learn the fundamentals of Marketing Mix Modeling (MMM), when to use it, and how it differs from traditional attribution methods.

January 15, 20254 min read

MMMAttributionData Science

Advertising Optimization

A practical guide to setting up robust conversion tracking, enhanced conversions, and GA4 integration for Google Ads.

January 10, 20255 min read

Google AdsMeasurementGA4

Data Analysis

A practical comparison of Bayesian and frequentist methods for A/B testing, with guidance on when each approach makes sense.

January 5, 20256 min read

A/B TestingStatisticsBayesian

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