LinkedIn Ads Strategy

B2B-focused LinkedIn campaigns designed to generate qualified leads and pipeline

In short: I help B2B companies use LinkedIn Ads to generate qualified leads and pipeline, not just clicks or impressions.

Is This You?

You’re investing in LinkedIn Ads but aren’t sure if you’re getting enough quality leads.

Common challenges:

  • High CPCs and CPAs compared to other channels
  • Lots of form fills, but many are low-intent or unqualified
  • Difficulty connecting LinkedIn performance to pipeline and revenue
  • Unclear which audiences, offers, or formats are truly driving results

You’re a great fit for this service if you:

  • Sell B2B products or services with meaningful deal sizes
  • Spend $5K+/month on LinkedIn Ads or plan to ramp up
  • Care about lead quality and pipeline, not just lead volume

What You’ll Get

A LinkedIn strategy that connects campaigns to pipeline, with clear testing and optimization steps.

Outcomes typically include:

  • Better alignment between targeting, offers, and ICP
  • Improved lead quality and lower cost per qualified opportunity
  • Clearer view of how LinkedIn contributes to pipeline and revenue
  • A structured roadmap for ongoing testing and refinement

How We’ll Do It

  1. Measurement & CRM Alignment

Ensure conversions on LinkedIn map cleanly to your CRM / marketing automation system.

  1. Account & Targeting Audit

Review campaigns, audiences, and offers to find misalignment with your ICP.

  1. Offer & Funnel Design

Clarify which offers (e.g. demo, webinar, content) make sense at each stage.

  1. Testing & Optimization

Design experiments for audiences, creatives, and offers; iterate based on qualified lead data.

  1. Pipeline Reporting

Connect ad performance to down-funnel metrics like SQLs and closed-won deals where possible.

Ways We Can Work Together

1. LinkedIn Audit & Playbook (2–3 weeks)

Best if you want to understand what’s working, what’s not, and where to focus next.

You get:

  • Campaign and audience audit
  • Messaging and offer review
  • Measurement/CRM integration check
  • Written playbook with prioritized recommendations

2. Pipeline-Focused Sprint (4–6 weeks)

Best if you want to quickly improve lead quality and pipeline from LinkedIn.

  • Everything in the Audit & Playbook
  • Implementation support for restructuring campaigns and audiences
  • Design and launch of 1–2 key experiments (e.g. new ICP segments, new offers)
  • Weekly recap of lead quality and pipeline metrics

3. Ongoing Optimization (Monthly)

  • Continuous refinement of targeting and messaging
  • Regular review of pipeline metrics by segment
  • Coordination with sales/marketing teams on feedback and new ideas

How I Work

  • Revenue-aware – focus on metrics beyond CPL, such as SQL rate and pipeline value
  • Hypothesis-driven – each change is tied to a testable assumption
  • Collaborative – work closely with your team to align campaigns with ICP and sales process

Pricing

Pricing is based on account complexity and CRM integration needs.

Most clients start with an audit & playbook, then decide whether to continue with a sprint or ongoing support.

Contact me to explore whether LinkedIn Ads can be a strong channel for your B2B growth.

Ready to Get Started?

Let's discuss how this service can help improve your marketing performance.

Schedule a Consultation